Pricing
Straight answers on cost.
Most visualisation studios won’t talk price until you’re on a call. We’d rather be upfront. Here’s what architectural visualisation actually costs, what makes the number go up or down, and exactly what we need from you to price your scheme accurately.
Our approach
No black box. A price you can rely on.
We quote a fixed price, agreed in writing before any production begins – so the figure you approve is the figure you pay. Being open about how that figure is built is part of the same promise. Every scheme is different, so we can’t put a single sticker price on a web page and be honest about it. What we can do is be completely clear about what moves the number, and give you a real one, fast.
What drives the cost
Six things that shape the price.
01
How many buildings
We effectively build everything in 3D. Two buildings means roughly twice the elevations, roofs and landscaping to construct as one – so building count is one of the biggest drivers, even if it doesn’t scale in a perfectly straight line.
02
How many views
Every image is individually crafted, so more views cost more – but views of the same scheme share the underlying 3D build, so the per-image price falls the more you commission together.
03
What we can reuse
Price depends heavily on what already exists. Once a scheme’s 3D model is built for CGIs, a film, 360° tour or animation can reuse much of that work – often for a fraction of what the same output costs from scratch.
04
The type of output
A still CGI, a verified view, a film, a 360° tour and an interactive experience sit at very different price points – and each is affected differently by how much we can reuse.
05
Level of accuracy
A planning verified view (AVR2-AVR3) needs survey data, GPS-located photography and a documented methodology, so it costs more than a marketing CGI of the same scene.
06
Complexity & ambition
Sensitive contexts, detailed interiors, cinematic storytelling and tight deadlines all add production time – and time is the main thing you’re paying for.
Why it isn’t a fixed menu
Think of us like a building contractor.
We construct everything you see – every elevation, roof, yard and tree – as a 3D build, before a single image is rendered. Two things follow from that, and they explain why the same output can cost very different amounts.
01
More to build costs more
Like any build, the size of the job matters. Two buildings is roughly twice the elevations and landscaping to construct as one; a large multi-phase development is a different order of work again. It won’t scale in a perfectly straight line – but bigger schemes take longer, and time is the cost.
02
Once it’s built, we can reuse it
This is where real value sits. Once a scheme’s 3D model exists, other outputs can reuse it. A 360° tour built from scratch can be very expensive; produced alongside CGIs we’ve already made, much of the groundwork is done. A short film can even bring existing CGIs to life. Commissioning things together is almost always cheaper than one at a time.
Real examples
Honest numbers, not a price list.
We won’t pretend a fixed menu exists – it wouldn’t be honest. But we’re happy to be open about the range. These are genuine examples of what we’ve charged, not set prices.
CGI stills
around £2k each
Most images land near £2,000 – especially on multi-image schemes, where the shared 3D build brings the per-image cost right down. Some sit higher, some lower; roughly £2k-£5k covers the large majority.
Film – simple
from ≈ £5k
A short, simple-but-effective film – most efficient where we can reuse existing CGIs and 3D models.
Film – cinematic
≈ £20k – £30k+
Full storytelling: bespoke sequences, richer detail and a longer running time.
360°, interactive & AVR
Scoped individually
Hugely dependent on what already exists – costly from scratch, far more efficient alongside CGIs we’ve already built.
The honest caveat
Because so much depends on building count, level of finish and what we can reuse, an accurate figure needs your scheme in front of us. Working one out properly takes a little care – but it will be a fixed price you can rely on.
Honest fit
We’re not always the right choice – and we’ll tell you if we’re not.
Most of our work is on the schemes other studios find difficult: sensitive sites, designs that are still moving, verified views that have to stand up to scrutiny, deadlines where accuracy still can’t slip. That’s where we add the most value, and it’s the work we enjoy most. It also means we aren’t always the lowest quote – and for some projects, that’s worth pointing out.
You’ll get the most from us when
- The site is sensitive or contested and the imagery has to stand up to scrutiny
- The design is still evolving and you need a partner who can absorb change
- Accuracy matters – verified views, survey, a documented methodology
- You want one team across CGI, film and interactive, accountable end to end
- The brief is genuinely hard and the right answer isn’t obvious
Another studio may suit you better when
- You need a single, straightforward image of a fully-resolved design
- There are no unknowns – the scheme is locked down and won’t change
- The timeline is comfortable and lowest price is the deciding factor
- You don’t need survey, verified accuracy or a methodology behind the image
Not sure which one you are?
Send us the scheme anyway. If it’s genuinely straightforward, we’ll say so and happily point you in a sensible direction – no hard feelings. And if it turns out to be more complicated than it first looks, which is more often than you’d think, you’ll already know where we are.
Getting value
Ways to keep the cost down.
01
Enhance before you rebuild
If you already have a strong base image, an enhancement often achieves the goal at a fraction of a new CGI. We’ll tell you honestly when that’s the better route – even though it’s the smaller job.
02
Commission views together
Because views from one scheme share the modelling setup, ordering a set costs less per image than drip-feeding them one at a time.
03
Get the design info right early
The single biggest source of avoidable cost is rework from incomplete or changing information. We flag gaps up front so you’re not paying to redo finished work.
04
Phase the deliverables
You don’t have to buy everything at once. We can stage imagery to your planning and marketing milestones so spend tracks the moments it actually matters.
What we need to price
What we need in order to price your project.
Clients often ask what we need before we can quote. The short answer is enough design information to understand the scheme – and you don’t need a final, fully-detailed set. Even a small selection from your architect is usually enough to get started:
- A site plan, and a few example elevations
- Roughly how many CGIs you think you need
- Whether photography is required – e.g. for verified views or real context
- What the imagery is for – planning, marketing, or both
- Any deadline you’re working to
Pricing a scheme properly takes a little care – there are a lot of variables, and we’d rather get it right than give you a number we can’t stand behind. Send us what you have and we’ll come back with a considered, fixed price.
If the brief changes
Fixed means fixed – unless the scope changes.
We give you a fixed price, then we start work. It runs through structured stages with your sign-off along the way, and about 95% of the time the price you pay is exactly the price we quoted. Occasionally a design or brief changes partway through in a way that means remodelling or redoing significant work. When that happens we pause, re-quote just the extra, and confirm it with you in writing before we act on anything – so you stay in control, and the invoice always matches what we agreed. If you’d rather not proceed with the change, you don’t have to.
Common questions
Pricing questions, answered.
What are your payment terms?
Typically 50% on instruction and 50% on final sign-off, invoiced on 30-day terms. We agree the fee in writing before any production begins, so the figure you approve is the figure you pay.
We already have a 3D model – will it save cost?
Often, yes. If you can share a usable 3D model, we can build on it rather than start from scratch, which can save time and cost. How much depends on its quality, format and level of detail – we’ll assess it up front and tell you honestly.
We have a tight deadline – is there a premium?
Standard timelines are built into our pricing. Genuinely urgent turnarounds may carry a premium – and we’ll always tell you before you commit, never after.
What if the design or brief changes partway through?
Your fixed price covers the work as scoped. If a design or brief change means remodelling or redoing significant work, we pause and re-quote just for the extra – and confirm it with you in writing before we act. You decide whether to proceed.
About 95% of projects run to the original quote. Where they don’t, you’re always in control of the change and its cost – the invoice always matches what we agreed.
Get a price
Ask us what your project would cost.
Tell us about the scheme and we’ll come back with a clear, considered, fixed-price answer.