Guides
Architectural visualisation, explained.
Plain-English guides to the things clients ask us most – what a verified view actually is, what CGI really costs and why, and how visualisation works for specific sectors. No jargon, no sales pitch, just what we’ve learned since 1998.
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The guides.
Written for developers, agents, planning consultants and architects who want to understand the work before they commission it. We’ll keep adding to these over time.
What is a verified view?
What an AVR is, how one is produced, the accuracy levels, and why planners and inspectors trust them.
Read the guide →CGI costs explained
What architectural CGI actually costs, why prices vary so much, and how to brief for a fair, comparable quote.
Read the guide →The complete guide to industrial CGI
Visualisation for industrial and logistics schemes – verified views for planning, marketing CGI for pre-let, and what to brief.
Read the guide →Want us to cover something specific? Tell us – if clients keep asking it, it deserves a guide.
Guides vs Insights
Guides explain. Insights comment.
These guides are the evergreen reference – the fundamentals that don’t change much. Our Insights are where we write about what’s happening now: briefing, cost, craft, verified views and where AI genuinely fits. If you want the timeless version, start with a guide. If you want our latest thinking, read the newsletter.
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Rather just talk it through?
Guides are a good place to start, but every scheme is different. Tell us what you’re working on and we’ll give you a straight answer.