The thinking behind the images.

'Data centres in space' is a hot topic at the moment – for some bullish people at least. The 13th successful test launch of Starship last week hints at a potential future for this sector. https://lnkd.in/eYABeSEM But it's hard to appreciate the size of this rocket. So I put a…

I still get goosebumps when I see this building in the flesh. 61 Oxford Street. One of the more complicated facades we’ve worked on. To get accurate reflections we photographed a full 360-context to give a very realistic impression of the finished building. Looks like we need to start on…

The not so glamorous side of architectural visualisation! (AVR shoot in case you were wondering)

Architectural photography, and by extension, architectural visualisation, has lots of “rules”. Keep verticals vertical is one of the big ones. And often, yes, you should. But follow it too rigidly on a tall building and you can end up with something technically correct but visually… unhelpful (putting it politely). Like…

Lighting makes or breaks a CGI. Here's a real-world example of why. I shot this footage yesterday on a bright sunny day in Oxford – ideal conditions, you'd think. But look what happens when both facades catch equal light. The building loses definition. Your eye can't read the form. The…

I have seen the future. Are you scared? (I'm just glad I'm taller than these things!)

New-build landscaping always has an awkward phase. The CGI shows mature planting, activity, life. The completed building opens… and the shrubs are… doing their best. That’s normal, of course. Landscapes take time to establish. Businesses take time to move in. Buildings rarely look “finished” the moment practical completion happens. Which…

14th-century architecture (ish). 21st-century visualisation. We recently completed some work at York Minster. Possibly the oldest building we've ever been involved with. The project is a new step-free ramp into the quire – significant enough that the team needed to visualise it from every conceivable angle before anything was signed…

Right now, if you walk past this site in the centre of Oxford, this is what you see. Hoardings. Scaffolding. Demolition. Noise. It's hard to get excited about that. But this is what's coming. And suddenly the conversation changes completely. That's why architectural visualisation exists. Not to show off. Not…

Well done Reggie 2026. 😞

The developers who get the most from their visualisation budget usually ask a different question at the start. Not "what's this going to cost?" But "what will we need this to do over the next three years?" Last month a client came to us needing CGIs, animations and a development…

Industrial buildings. Metal boxes. Functional. Dull. Not much to them really. What’s inside is often something else entirely. This image was actually created a few years ago to show that properly. Not a planning CGI. Not a standard marketing render. More a way of showing two things at once -…

If you call an electrician and they can come tomorrow, that’s either good timing or a slight cause for concern. The best ones are booked out. Not because they’re difficult – but because they’re worth working with. The same is true in visualisation. Good CGIs and films don’t come from…

Most developers commission a 3D model and get a CGI out of it. That's a bit like buying a kitchen and only ever using the kettle. The 3D model is the foundation. Once it exists, it can generate CGIs, teaser films, full architectural films, 360 tours, interactive models, living images.…

The AI conversation in our industry is almost entirely about image generation. The most useful thing it does for us has nothing to do with images. It's the admin. The project management. The tasks that used to quietly eat half a day. Having something this capable sat over your shoulder…

Last week I took my camera into some of Oxford’s lesser-known back streets. Not the tourist trail – the bits in between. The overlooked corners. I ended up in Jericho. Most people recognise St Barnabas Church from the outside – that distinctive campanile tower rising above the canal. But I’d…

A month ago I posted this. The response suggested it was worth saying again. AI image generation is genuinely impressive – mind blowing in many ways. And potentially even more mind blowing now than a mere 4 weeks ago. Nuts! We use it ourselves, selectively, where it adds value. But…